Interviews and focus groups can be used to obtain qualitative data on the use of the system and attitudes to it. They have the advantage of providing richer data than that obtained through the use of surveys alone. In fact, sometimes interviews and focus groups may shed light on responses that have been retrieved through other means but were not fully understood. Documentation of interviews or focus groups can be tedious, but technologies such as scribe pens, mp3 recorders, web-cams, etc. can make this task easier. ## What type of questions **How** *How might you think about this feature a bit differently?* **Where** *Where would you access this feature?* **When** *When will you use this feature?* **Who** *Who will use this feature* **What** *What does this feature need to do?* **Why** *What is the most important thing about this feature* **Pros**: - Opportunity for in-depth follow-up questions to dig deeper - Both the interviewer and interviewee can ask clarify questions which cannot be done with surveys - Can record more complex responses such as feelings, emotions etc **Cons**: - Time intensive - Less quantity of data